Press
Background, facts and brand materials for journalists and bloggers.
The company in brief
Joldar is a marketplace for renting private cars by the day in Almaty. Hosts rent out their cars through a mobile app on the days they don’t need them, and renters get a specific car directly from its owner. The platform handles document checks, payment, the security deposit and a photo report of every trip. Joldar launched in Almaty in October 2026; the first fleet has 12 cars, from a Chevrolet Cobalt to a Lexus LX 600.
You may use this paragraph as is.
Key facts
- Name
- Joldar, Kazakh for “roads”
- Legal entity
- JoldarCom LLP, BIN 261140002202, 280 Baizakov St, Almaty
- City
- Almaty, Kazakhstan
- Launched
- October 2026
- Model
- P2P marketplace: daily car rental between hosts and renters
- First fleet
- 12 cars, from 9 000 ₸ to 95 000 ₸ per day
- Products
- Website (4 languages), mobile app (booking, KYC, check-in), host dashboard, admin panel, all on one database
- Renter requirements
- 21+, at least 2 years of driving experience, document check: ID card, driver’s license, selfie
- Host’s share
- 70 / 80 / 90%, three earnings plans
- Service fee
- 10% of the trip price
- Deposit
- 30 000–150 000 ₸ depending on the car class; held on the card and released within 3 business days
- Protection plans
- Basic 0 ₸, Standard 3 500 ₸, Premium 6 000 ₸ per day
Brand kit
The logo, colors and typeface are part of the brand kit. Do not distort the logo, change its color or combine it with other elements.
- Logo
- Joldar wordmark, SVG and PNG; two versions, for light and dark backgrounds. Request it at press@joldar.com.
- Primary color
- Teal — #0B5563
- Accent color
- Orange — #E58A3A
- Typeface
- Golos Text
- Spelling the name
- Joldar: in Latin letters, with a capital J. Do not write “ЖОЛДАР” or “joldar.kz”. Domain: joldar.com
Latest news
- 2026-10-11
- A weekend at Kolsai and Kaindy: which car to rent — /blog/kolsai-kaiyndy-demalys
- 2026-10-10
- How much can your car earn a month: a report from Joldar hosts — /blog/ielerdin-tabysy
- 2026-07-07
- Joldar launches: the first 12 cars in Almaty — /blog/joldar-iske-qosyldy
All posts: /blog. The News category is for official announcements; everything else is editorial content.
About our numbers
We only publish verified numbers: how many cars are in the fleet, what they cost, how long we’ve been live. We will publish data on users, bookings and revenue only once enough of it has accumulated. If you quote specific numbers from an interview, please verify them with us at press@joldar.com.
Contact
- Press inquiries
- press@joldar.com
- Interviews and comments
- press@joldar.com; put the name of your outlet and your deadline in the subject line
- Response time
- Within 24 hours on business days
- Interviews with hosts
- We arrange them with the host’s consent; we don’t hand out hosts’ contact details ourselves